Downtown Development Director Jennifer Herbert earns prestigious Main Street America Revitalization Professional Credential
Downtown Development Director Jennifer Herbert has earned the Main Street America Revitalization Professional (MSARP) credential.
The MSARP credential is the highest level of achievement offered through the Main Street America Institute, the preeminent provider of professional development and network-building opportunities for downtown and commercial district leaders.
Herbert was one of 11 individuals Main Street America conferred with MSARP credentials on April 9 at the closing celebration of the 2025 Main Street Now Conference in Philadelphia, Pennsylvania.
"Main Street America is excited to recognize the recipients of the 2025 Main Street America Revitalization Professional credential,” announced Tasha Sams, Director of Education. “This credential represents a significant milestone - honoring a group of dedicated individuals who have committed themselves to the art and practice of commercial district revitalization. We proudly celebrate their hard work, perseverance, and passion for strengthening communities across the country."
Requirements to achieve the MSARP credential include completion of a rigorous, multiyear curriculum of online courses, in-person workshops, assignments, and a comprehensive final exam. This achievement reflects countless hours of hard work, continuing education, and a deep commitment to a career in leading, inspiring, and sustaining grassroots revitalization efforts that strengthen local communities for generations to come.
A Wake Forest employee since 2016, Herbert was named Downtown Development Manager in 2021 and Director in 2023. She says earning the MSARP credential symbolizes her strong commitment to downtown and the Wake Forest community.
“Earning the MSARP credential not only allowed me to expand my knowledge, but it also gave me an opportunity to demonstrate my passion and commitment to the future of Wake Forest Downtown,” she said. “I’m dedicated to fostering strong community connections and helping create vibrant spaces where businesses and residents can thrive together.”
For more information, email Jennifer Herbert at jherbert@wakeforestnc.gov.
ABOUT MAIN STREET AMERICA
Main Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts. For more than 40 years, Main Street America has provided a practical, adaptable, and impactful framework for community-driven, comprehensive revitalization through the Main Street Approach™. Our network of more than 1,600 neighborhoods and communities, rural and urban, share both a commitment to place and to building stronger communities through preservation-based economic development. For more information, visit mainstreet.org.