Wake Forest Downtown, Inc.

Wake Forest Downtown logoAbout WFD

Wake Forest Downtown, Inc.  (WFD) is a certified 501(c) (3) non-profit organization that was formed in 1985 by a group of citizens concerned by the increasing vacancies in downtown during the bad economy of the mid-80s. 

The organization’s founders realized that Wake Forest could not retain its individuality without a solid and vibrant heart. The organization was formed as the Wake Forest Downtown Revitalization Corporation and operated that way until the name was changed to Wake Forest Downtown, Inc. in 2013.  

Today, with the support of the Town of Wake Forest, an all-volunteer WFD Board of Directors and dedicated group of volunteers continues its work.  

Our Mission

WFD's mission is to champion the economic health, growth and vitality of downtown Wake Forest, in collaboration with downtown stakeholders (property owners and business owners), while staying consistent with the Renaissance Plan, a blueprint for the core of the community.

Main Street America

As a Main Street America™ Accredited program since 2011, Wake Forest Downtown, Inc. is committed to meeting the National Accreditation Standards of Performance as outlined by Main Street America.  

The North Carolina Department of Commerce Main Street & Rural Planning Center is a Main Street America™ Coordinating Program and works to stimulate economic development within the context of historic preservation, using a comprehensive approach to downtown revitalization.  


Board of Directors

The Wake Forest Downtown, Inc. Board of Directors is made up of members serving in a voluntary role. Members oversee the direction of WFD and its budget and may serve up to two, three-year terms. Click here to view board member job description. If you are interested in serving on the Board of Directors please email our Board Chair to request an application.


The work of our committee members is what makes things happen. While Wake Forest Downtown, Inc. board members serve on these committees, so do local volunteers who care about our downtown. We appreciate their assistance and the time they give to making Wake Forest downtown a vibrant, thriving community.  

Committees for the Main Street Four Point Approach:  Organization (bringing people/resources together), Promotion (marketing downtown as a destination through retail and special events, etc.), Design (beautification, public art, preservation, etc.), and Economic Vitality (market data, business recruiting, business retention).  

Get Involved

If you are interested in learning more about various ways to get involved with Wake Forest Downtown please complete our volunteer application

Sponsor Opportunities

Wake Forest Downtown, Inc. (WFD) presents four key annual events to help showcase our wonderful downtown and all that there is to offer for both residents and visitors alike. These quality of life events help make Wake Forest a destination for many in our region. WFD also provides marketing and support to our Downtown through targeted merchant events, promotions, and Downtown Dollars giveaways. 

  • Forest Fest celebrates the heart and history of our community in partnership with the Town of Wake Forest, Wake Forest Historical Museum, Wake Forest Farmers Market, and more.

  • Spirits of Wake Forest highlights our haunted history on this walking tour of downtown Wake Forest.

  • Lighting of Wake Forest is one of our Town’s most beloved holiday events! It includes musical performances by local groups, the lighting of the Town’s Christmas tree, and Santa's exciting arrival.

  • Downtown Holiday Open House is designed to get people to shop, dine, explore, and experience our locally owned and operated businesses. Pictures with Santa is offered on this day, along with other entertainment options, merchant sales, promotions, etc.

For further information about being a 2025 sponsor please contact our Sponsor Chair.  

Thank You To Our 2024 Sponsors


Professional Touch Paint


Holding VillageJohnson Hyundai of Wake Forest Wild Birds Unlimited         Warren, Shackleford, & Thomas Attorneys PLLC
Focus Design Builders LLCRE/Max of Wake Forest Wake Forest Federal Savings and Loan


Wake Forest Downtown, Inc.
Downtown Development Director

Wake Forest Downtown Inc.  
Wake Forest Town Hall  
301 S. Brooks Street  
Wake Forest, NC 27587  


Wake Forest Downtown Inc.  
P.O. Box 78  
Wake Forest, NC 27588